Checkout

The Unstoppable Rise of Aldi in Britain Shows No Sign of Slowing

  • German discounter has infiltrated UK’s ‘Big Four’ supermarkets
  • Inflationary crisis is pushing more shoppers to look for value
Shoppers outside an Aldi supermarket in London.Source: SOPA Images/LightRocket/Gety Images
Lock
This article is for subscribers only.

Follow us at @BloombergUK and on Facebook, and wrap up your day with The Readout newsletter with Allegra Stratton.

Twenty years ago, many British shoppers hadn’t even heard of German discounter Aldi.