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You Won’t See Beer Ads on Amazon’s ‘Thursday Night Football’

  • Company guidelines bar promoting alcohol on its platforms
  • Beer brands still spend ad dollars with other NFL broadcasters
Pillows showing the “Thursday Night Football” and Amazon Prime logos in Los Angeles.

Pillows showing the “Thursday Night Football” and Amazon Prime logos in Los Angeles.

Photographer: Jon Kopaloff/Getty Images 

To many viewers, Amazon.com Inc.’s first exclusive “Thursday Night Football” game last week looked like a typical NFL broadcast. There were pregame and halftime shows, sideline reporters and longtime NFL announcer Al Michaels calling the action.

But one thing was missing: beer commercials.