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How Covid Turned Shake Shack Into a Digital Operation Overnight

Katie Fogertey says the pandemic jump-started its big shift toward app and web ordering and third-party delivery.

Katie Fogertey’s prior life as a Wall Street analyst has given Shake Shack Inc.’s chief financial officer a unique perspective on the restaurant business. We talked to her about how the pandemic and inflation have affected the chain.

How has inflation hit Shake Shack?
We, as well as the entire restaurant industry, have had to pass along a portion of the inflation that we’re facing from wages, the price of beef, dairy, eggs, even paper and packaging. Everything costs us more. We’re lucky that we’re highly focused on delivering a great guest experience with premium, elevated ingredients [and] continuing to separate ourselves from traditional fast food. Guests still appreciate that.