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YouTube Takes On TikTok by Plugging Advertising Into Shorts Videos

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YouTube is fighting back against TikTok using the video giant’s key advantage: money.

On Tuesday, YouTube announced plans to share advertising sales with creators of Shorts, its bite-sized video feature. Unlike on YouTube’s main site, the new program will compensate creators using a pool from ads that run in Shorts. That’s similar to the way that TikTok pays its popular stars, although TikTok has used a fixed fund that’s been criticized for meager payouts.