Netflix Rekindles Analyst Interest After 60% Wipeout
- Analyst upgrades have come on hopes for ad-supported offering
- Stock’s recent outperformance hasn’t erased steep 2022 drop
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Analysts increasingly are betting that Netflix Inc.’s move into advertising can help turn around the performance of one of the weakest stocks of 2022.
At least three firms on Wall Street have upgraded the streaming-video company’s shares this month, citing its planned introduction this year of an ad-supported subscriber tier.