Lululemon Billionaire Helps China’s Anta in Consumer Sales Push
- ‘Our goal is to take these brands globally,’ Chip Wilson says
- Firm’s portfolio includes hiking, skiing, sports equipment
Chip Wilson
Photographer: Taehoon Kim/BloombergThis article is for subscribers only.
Lululemon Athletica Inc. founder Chip Wilson, shorn of his influence at the apparel empire he started, says he’s devoting time to helping Amer Sports Group expand sales through direct-to-consumer channels.
The Canadian billionaire was a minority partner in the group led by China’s Anta Sports Products Ltd. that bought Amer for more than $5 billion, a deal announced in 2018. Amer’s portfolio includes Salomon and Atomic ski equipment, Arc’teryx outdoor apparel and sporting goods maker Wilson, known for tennis rackets, basketballs and other gear.