Playboy Sells ‘Big Bunny’ Jet to Family Office for $17.5 Million
- Move comes less than two years after jet was resurrected
- Entity linked to Slater family office is buyer, documents show
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The parent company of Playboy, struggling with mounting losses, is set to get a boost from the sale of a recently resurrected private jet for $17.5 million.
Playboy’s luxury jet, known as the Big Bunny, is being sold off to raise cash for the lifestyle company that owns and licenses Hugh Hefner’s iconic bunny-themed brand, according to a Sept. 1 regulatory filing. An entity linked to Slater Family Holdings, a family office with outposts in Boston and Palm Beach, has agreed to buy the aircraft, sale documents show.