Apple Counts on Upscale Shoppers to Turn Latest iPhone Into Hit
- Preorders show that costliest iPhone 14 is most popular model
- Even without price hike, Apple benefits from shift to high end
This article is for subscribers only.
The latest iPhone is hitting stores Friday, and Apple Inc. is counting on well-heeled shoppers to make the device a hit during a year of roaring inflation and shaky technology spending.
The iPhone 14 lineup reserves the best features for the high-end Pro models costing at least $1,000. And based on preorder data, the strategy is already working with consumers, who have turned the most expensive new iPhone into the most popular version.