Fashion
Gap Brand CEO Tells Staff the Kanye West Partnership Is Over
Memo after public feud brings an early end to a two-year experiment that disappointed both sides
Photographer: Jewel Samad/AFP/Getty Images
Gap Inc. will end its relationship with Kanye West and his Yeezy label after a public spat in which the rapper and designer criticized his corporate partner, culminating in a letter Thursday accusing Gap of breaking the terms of its deal and saying he’s terminating the contract.
In a memo sent to employees on Thursday, Gap’s top executive said the company would terminate the Yeezy Gap partnership and move on from West, who now goes by Ye.