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Why Pernod’s CEO Is Back to Barhopping
Alexandre Ricard talks about his research techniques, sustainability and adding orange flavoring to Jameson.
Pernod Ricard, owner of brands such as Absolut vodka and Beefeater gin, boosted annual sales 21%.
Photographer: Christophe MorinThis article is for subscribers only.
Alexandre Ricard, chief executive officer and chairman of Paris-based Pernod Ricard SA, is dealing with historic inflation and supply chain disruptions, but he still makes time to visit bars.
Undercover, of course.