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‘President Chase’ Is the Undisputed King of College Endorsement Deals

Backup UCLA quarterback Chase Griffin is building an empire off the field as the world of college athletes cashing in on NIL quickly expands.

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Athlete|Empire: The President of Name, Image, and Likeness

His nickname is “President Chase.”

Quarterback Chase Griffin doesn’t have the starting job for the UCLA Bruins on the football field, and yet he’s arguably made a bigger and certainly more profitable impression on the broader world than any of his peers. He’s tirelessly cut deals—about 20 so far—with the likes of Degree, LinkedIn and Boost Mobile, leveraging new rules that allow college athletes to get paid for use of their name, image and likeness, or NIL. That’s made him well-known on campus and on social media.