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Tencent, NetEase Games Approved in Sign China’s Crackdown Is Easing

Signage for Tencent Holdings Ltd. in Shanghai, China

Signage for Tencent Holdings Ltd. in Shanghai, China

Photographer: Qilai Shen/Bloomberg

Tencent Holdings Ltd. won approval for a new game for the first time since Chinese regulators froze all licensing in 2021, as Beijing gradually lifts curbs in the world’s largest mobile entertainment market.

A health-education game created by the company was among 73 domestic titles approved Tuesday by the National Press and Publication Administration, the fifth batch of licenses granted this year. The WeChat operator missed out on previous rounds that started in April, when regulators resumed publishing regular lists of approved titles following the suspension.