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Flavrs Takes On TikTok With All-in-One Cooking Videos, Shopping App

The new social media network will allow hungry home cooks to discover chef-driven recipes, then shop for ingredients straight from the app.

Shakshuka, from Everything Delish, is one of Flavrs’s featured recipes.

Shakshuka, from Everything Delish, is one of Flavrs’s featured recipes.

Source: Everything Delish

The foodie internet just got more crowded. Backed by celebrity chefs Eric Ripert and Tom Colicchio and $7 million in seed funding, Flavrs debuted in beta on Tuesday, Sept. 13, with a deep feed of cooking videos, step-by-step recipes, meal planning tools, and the ability to instantly shop for groceries online.

“Flavrs is not for the average person who kind of cares about food. It is for the crazy people who live to eat,” says Alejandro Oropeza, co-founder and chief executive officer of the app. “If the thing you’re looking at looks delicious, and you want to do something about it, we’re going to give you the most efficient, most satisfying way to going from intention to action.”