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Future of British Business

Inventor Behind Amazon’s Alexa Raises Funds for AI Startup

  • Unlikely AI is based in UK cities of Cambridge and London
  • Startup raised $20 million from Amadeus Capital, Octopus
William Tunstall-Pedoe

William Tunstall-Pedoe

Photographer: Noam Galai/Getty Images

The inventor of several key technologies used by Inc.’s Alexa service raised $20 million to fund a new startup in the UK.

William Tunstall-Pedoe said his Cambridge- and London-based company, Unlikely AI, needed the money to start hiring developers of a new type of artificial-intelligence software.