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Amazon Sellers See ‘Scary’ Holiday Season as Consumers Pull Back

  • For first time US online sales growth will be in single digits
  • Merchants fear they’ll be forced to cut prices to goose sales
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Is a Recession Coming? Let's Debate

Amazon.com Inc. sellers are bracing for a bleak holiday shopping season as inflation-bitten consumers curb their spending.

Many merchants, who sell more than half of the goods on Amazon’s web store, fear they’ll be forced to cut prices to move a mountain of unsold inventory. It’s an abrupt change from the previous two years when sellers scrambled to get enough products into Amazon warehouses to meet pandemic-fueled demand even as chronic shortages let them jack up prices.