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Derek Jeter to Start New Trading-Card Venture as Market Booms

Arena Club offers an online marketplace, plus card grading and storage at the company’s vault

Derek Jeter 

Derek Jeter 

Photographer: Jim McIsaac/Getty Images

New York Yankees icon Derek Jeter has started a new trading-card platform as the boom in sports collectibles attracts new investors.

The venture, called Arena Club, will give users online showrooms for their card collections for the purpose of buying, selling and trading. Cards will be graded and kept at the company’s vault, with members given digital proof of ownership that lets them make deals quickly and without the need for shipping.