Swiss Running-Shoe Brand On Launches Resale Site in Sustainability Push
On will resell used shoes on the new site, called Onward, and plans to add clothing by the end of the year.
The Swiss athletic brand On is launching a resale site Thursday, making it the latest company to enter the fast-growing apparel resale market.
On Holding AG, which is backed by tennis star Roger Federer, went public last year and expects to see net sales of 1.1 billion Swiss francs ($1.1 billion) in 2022. The company has made sustainability a focus of its business. It set science-based climate targets, per its 2021 environmental impact report, aiming to cut emissions it directly generates 46% by 2030 and to reduce indirect emissions arising from the company’s supply chain and product use. On also strives to be fully circular, meaning it would someday only use recycled materials to make its products and would generate little waste in their manufacture, distribution and use.