News Corp. Pays Record $3.1 Billion for AFL Rights Through 2031
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News Corp. and Seven West Media Ltd. signed a seven-year contract extension worth A$4.5 billion ($3.1 billion) to retain the television broadcast rights for Australian Rules Football.
A record for a broadcast deal in Australian sports, the contract will run from 2025 until 2031. At more than A$640 million a year, it dwarfs the recent deal for National Rugby League matches. In December, Nine Entertainment Co. in December won those rights for about A$115 million a year over 2023 to 2027.