Hyperdrive
Electric Vehicles Have China’s Massive Middle Market Surrounded
Manufacturers have been finding success with both mini and large cars and SUVs. The compact and mid-size segments could be next.
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As electric adoption takes off, different purchasing patterns are taking shape around the world. In some countries, automakers are mostly targeting the high end of the market and working their way down in terms of price points. Others are seeing more of a pincer movement, meaning manufacturers are attacking both entry-level and luxury segments.