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Fans Can Score $3 Seats to the Movies This Weekend
Operators hope 1980s-era prices will lure fans, help promote their upcoming features.
A customer carries popcorn from the concessions area at the Regal Cinemas L.A. LIVE Stadium 14 movie theater.
Photographer: Patrick T. Fallon/BloombergFollowing some of worst box office weekends of the year, thousands of movie theaters are banding together to offer $3 tickets, a price not seen since the early 1980s.
With few new releases on tap, the Cinema Foundation is organizing National Cinema Day on Sept. 3, hoping the lure of “inflation relief” will draw audiences back to the big screen for blockbusters like “Top Gun: Maverick” and the Imax big-screen experience, which is also being priced at $3. Re-releases of “Spider-Man: No Way Home” and the 1975 blockbuster “Jaws” are planned as well.