Whole Foods Joins Group to Fast-Track Chicken Welfare With Perdue
Companies that purchased 540 million pounds of chicken last year say they’re focusing on animal welfare.
Chickens belonging to organic farmer in Winchester, Kentucky.
Photographer: Luke Sharett/Bloomberg
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Amazon.com Inc.’s Whole Foods and HelloFresh SE are among nine food businesses intensifying a push to improve the lives of chickens.
The companies will join the U.S. Working Group for Broiler Welfare, which helps businesses meet animal welfare commitments. It’s partnering with Perdue Farms Inc., the fourth largest chicken producer in the US. The moves come as organizations are under increasing pressure from consumers and animal rights activists to change the way they raise animals for food.