Sneaker Maker Taking on Nike Leads Growth of Top Chinese Brands
- Li Ning’s brand value jumps 66%, aided by consumer nationalism
- Tencent tops the list of 100 most valuable Chinese brands
Shoes on display at a Li Ning flagship store in Shanghai.
Photographer: Qilai Shen/BloombergThis article is for subscribers only.
A sportswear company founded by an Olympic gold medalist saw the biggest surge in growth in a ranking of the 100 most valuable brands in China this year.
Athletic apparel maker Li Ning Co. had its brand value jump 66% to $3.4 billion, the quickest pace in the annual list compiled by Kantar BrandZ. Its rise was fueled by technical innovations and patriotic styling, the report said, with the latter feeding into a growing wave of consumer nationalism in China that’s unseated global companies like Nike Inc.