Skip to content
Work Shift
Work Shift

Gen Z Wants to Ditch Corporate Jobs for Influencing, Social Media Dreams

About 45% of creators of that age say they aspire to own a business and make money from content shared online, a new survey finds.

Friends splitting bill using contactless payment on smartphones

Photographer: 10'000 Hours/Digital Vision/Getty Images 

America’s youngest workers want to become business owners — just not in the way their parents might envision.

The drive to turn social media posts into sustainable income is highest among the youngest generation of workers, according to new research by Adobe Inc. About 45% of Gen Z creators surveyed said they aspire to own a business and make money from content shared online, according to the company’s survey in May of more than 9,000 influencers and creators across nine countries.