City Of London

From Fashion to Food, Brits Using Fast Credit to Stretch Budgets

  • British customers spreading the cost of essential spending
  • Charity found 1 in 12 people use BNPL for essentials
WATCH: As the cost of living spirals, many consumers are turning to buy now, pay later to stretch their money.Source: Bloomberg
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The corporate TikTok account for Zilch features brunch plates, tourist trips and snacks for the office dog: buy now, pay later as a lifestyle.

The London-based credit provider, launched about two years ago and now worth $2 billion, says it serves a purpose for both treats and essentials, giving shoppers options to spread the cost of purchases and earn cashback.