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Amazon Will Show ‘Thursday Night Football’ in Bars in DirecTV Deal

A bar stands empty before a game at U.S. Bank Stadium.

A bar stands empty before a game at U.S. Bank Stadium.

Photographer: Stephen Maturen/Getty Images

Amazon.com Inc. will show its “Thursday Night Football” broadcast in bars and restaurants as part of a new, multiyear deal with DirecTV.

The agreement covers everything from national hotel chains to local sports bars and will begin with the preseason football matchup between the San Francisco 49ers and the Houston Texans on Aug. 25, the companies said in a statement Tuesday. Without this deal, many venues would have faced the expensive prospect of needing to upgrade all their TVs to new ones that allow for streaming video.