McLaren to Sell Its Supercars in India’s Price-Sensitive Market

  • Luxury-car maker to open first showroom in Mumbai in October
  • Company to offer several models in push where others failed
Mclaren MP4-12C supercar

Photographer: Chris Ratcliffe/Bloomberg

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McLaren Automotive Ltd. is trying to win over buyers in India, a market infamous in the automotive world for being demanding on price.

The British luxury-car maker is looking to tap into the country’s growing affluent class with its first showroom in Mumbai, due to open in October, it said in a statement Monday. McLaren will sell a wide range of models including the GT, 720S and 765LT vehicles and its first hybrid car, the Artura.