German Football Body to Hire Deutsche Bank for Media Rights Sale
- DFL exploring the possibility of inviting external investment
- Private equity firms likely buyers of European football rights
A German first division Bundesliga football match between Bayern Munich and SpVgg Greuther Fuerth in Munich.
Photographer: Michaela Rehle/AFP/Getty Images
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Germany’s professional football body has appointed Deutsche Bank AG to lead the possible sale of a package of media rights, people familiar with the matter said.
Deutsche Bank will work alongside Deutsche Fussball Liga’s longstanding adviser Nomura Holdings Inc., the people said, asking not to be identified discussing confidential information. DFL is exploring whether the country’s top two Bundesliga divisions can benefit from the injection of external capital and expertise.