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Branson-Backed Group Starts Virgin Broadband Service in Italy

A group backed by British billionaire Richard Branson will start selling fiber broadband service in Italy under the Virgin brand using Open Fiber SpA’s network. 

Virgin Fibra is backed by Virgin Group, former Sky Italia and Virgin Media UK boss, Tom Mockridge, and other Italian investors, the company said in a statement Monday, confirming an earlier Bloomberg report. Milan-based Virgin Fibra is available to customers served by Open Fiber’s fiber-to-the-home network.