Hyperdrive
Tesla Raising Price of Driver-Assistance System to $15,000
- Full Self-Driving cost will go up starting Sept. 5, Musk says
- Current $12,000 price will be honored for orders before then
Photographer: David Paul Morris/Bloomberg
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Tesla Inc. will start charging $15,000 for the driver-assistance system it calls Full Self-Driving, raising the price of the controversial product for the second time this year.
The hike for customers in North America will take effect Sept. 5, Chief Executive Officer Elon Musk tweeted Sunday. The current $12,000 price will be honored for orders made before that date, he wrote.