Uber and Lyft Drivers’ Complaints Are a Startup Opportunity
- New entrants to ride-hailing focus on driver satisfaction
- Tech giants have shelled out millions to lure back drivers
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A number of upstart ride-hailing apps are taking on Uber and Lyft with the promise of treating drivers better.
Among them are Dallas-based Alto, which hires drivers as employees and gives annual compensation. Empower, based in McLean, Virginia, and Wridz in Austin, Texas give 100% of cab fares to the driver. The Drivers Cooperative in New York promises a share in the profits.