Screentime
Streaming TV Viewing Passed Cable Last Month in Industry First
Source: Getty Images
This article is for subscribers only.
The amount of time US audiences spent watching online TV surpassed cable for the first time ever.
Subscribers to services like Netflix and Hulu accounted for 34.8% of all TV consumption in July, the research firm Nielsen said Thursday. That edged out cable TV at 34.4%. Broadcast was a distant 21.6%.