Free E-Cigarette Vouchers Help Two in Five Smokers to Quit in Pilot Study

More than two out of every five smokers who redeemed a voucher for a free e-cigarette starter kit had stopped smoking within a month as part of a pilot scheme designed to help people quit.

Smokers in Norfolk, who had failed in past attempts to quit, were referred to a specialist stop smoking service and offered a £25 voucher which could be exchanged for a vaping starter pack as part of the trial.