TikTok Reinforces its Ban of Paid Political Influencer Videos

TikTok is reinforcing its ban on influencers on posting paid political content, one of the steps the social network is taking to shore up its platform against misleading information ahead of the 2022 US midterm elections.

While TikTok doesn’t allow any political advertisements, the 2020 election presented the challenge of educating influencers specifically on the rules around paid content, Eric Han, head of US safety at TikTok, said Wednesday in a statement. Any posted paid political content that the company identifies will be removed.