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Future of British Business

Ted Baker Agrees £211 Million Sale to Authentic Brands

  • New York-based company taking control of beleaguered retailer
  • Sale ends months of speculation after Sycamore pulled out
A Ted Baker store in London, UK.

A Ted Baker store in London, UK.

Photographer: Ming Yeung/Getty Images

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Authentic Brands Group Inc., the owner of Juicy Couture, has struck a deal to buy Ted Baker Plc for about £211 million ($254 million) in a cut-price cash deal which could secure the future of the struggling UK fashion chain.