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A Backpack Pop-Up Draws Adults Looking for Trendy Collectibles

Sprayground’s colorful, limited-edition bags have become a back-to-school status symbol, and not just for sixth-graders.

The New York pop-up will remain open in the middle of Times Square until Sept. 5.

The New York pop-up will remain open in the middle of Times Square until Sept. 5.

Photographer: Zijia Song/Bloomberg

Just hours before 18-year-old Jordy Morales was planning to leave for training to become a Marine, he’s at Sprayground’s pop-up shop in New York’s Times Square to pick up a limited-edition backpack.

Morales has put money from babysitting or handyman jobs toward a new backpack whenever he can. “I’d save up and try to get it as quickly as possible,” he says. Today, he’s holding a $120 backpack featuring a stitched collage of the brand’s top-selling designs. It’s on display as the final 10 of a 100-bag run.