Fitness
Peloton Retools Bikes for Do-It-Yourself Assembly to Cut Costs
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Peloton Interactive Inc. is planning to redesign its bikes so that customers can self-assemble them at home and will explore letting users beam its content to rival workout machines, part of a wide-ranging turnaround bid under Chief Executive Officer Barry McCarthy.
When a customer currently orders a bike from Peloton, the equipment is delivered and set up by a professional in the user’s home. The idea going forward will be to design the bike so customers can unbox and assemble it themselves, McCarthy said in an interview.