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Disney+ Raises Streaming Price by 38%, Offers Plans With Ads

Company adds 14.4 million new subscribers to Disney+ service
Chief financial officer lowers 2024 Disney+ subscriber target

WATCH: Walt Disney Co. is raising the price of its flagship Disney+ streaming service by 38%, part of a plan to generate more revenue for its money-losing online businesses. Source: Bloomberg

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By Christopher Palmeri and Thomas Buckley

August 10, 2022 at 8:05 PM UTC

Updated on

August 11, 2022 at 1:38 PM UTC

This article is for subscribers only.

Walt Disney Co. shares surged the most since December 2020 after the company reported better-than-expected subscriber growth for its streaming service and said it would raise the price of Disney+ by 38% to boost revenue.

On Dec. 8, Disney will introduce an ad-supported version of the flagship streaming service and raise the price of the ad-free option to $11 a month, the entertainment giant said Wednesday. Prices for some packages that include Hulu and ESPN+ will also rise.