N.Y. Times Pushes Bundle Subscriptions as Ad Sales Face Pressure
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The New York Times plans to more aggressively sell bundles of its subscription products to drive revenue and offset pressure from advertisers who are cutting spending in a weakening economy.
On an earnings call Wednesday, Chief Executive Officer Meredith Kopit Levien said the Times will “lean more heavily” into selling readers on more than one subscription, including news, games, cooking, Wirecutter and the Athletic, a sports website the Times bought earlier this year.