Prognosis

The Hot New Trend in Weight Loss Is Anything But a Diet

In the latest episode of “Losing It,” we dive into the backlash against dieting.

Photographer: Illustration by 731
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Companies like WW, formerly Weight Watchers, and Noom, which makes a buzzy weight-loss app, have a new pitch for would-be members: They can lose weight without dieting. Sort of. Call it a holistic lifestyle approach.