Women’s Football Emerges a Winner as Euros Draw Record Bets
Alessia Russo of England celebrates scoring during the UEFA Women's Euro 2022 Semi Final match against Sweden in Sheffield, UK, on July 26.
Photographer: Naomi Baker/Getty Images
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Whoever ends up taking the UEFA Women’s Euro 2022 title on Sunday, female soccer is emerging victorious.
As of July 28, Entain Plc had registered a record 1.5 million online bets on the tournament across its sports betting brands, the gambling firm said in a statement on Friday. UK punters placed the most, measuring 46% of the total, followed by bettors in Germany at 22% and Brazil at 16%. In the UK, Entain has seen a sixfold increase in bets placed by women, compared with the previous tournament in 2017.