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Katy Perry’s De Soi Raises $4 Million to Tap the Booming Non-Alcoholic Drinks Market
The almost $200 million market for NA beverages continues to grow.
De Soi founders Katy Perry, left, and Morgan McLachlan.
Source: De Soi
Get ready to see more of singer Katy Perry’s non-alcoholic De Soi drinks.
The sparkling aperitif is getting $4 million in seed funding, led by Willow Growth, and Creative Artists Agency, the entertainment company that also represents Perry. De Soi will use the money to expand their retail business nationwide.