Hyperdrive
Ford Executives Target Stubborn Quality Problems, Recurring Recalls
Federal investigators are probing catastrophic engine failures on the hot-selling Bronco SUV.
Photographer: Emily Elconin/BloombergThis article is for subscribers only.
Ford Motor Co. is once again struggling with quality problems that are leading to recalls and driving up warranty costs. And that has top executives renewing a vow to fix the problem.
“These issues simply shouldn’t happen,” Kumar Galhotra, head of Ford Blue, the company’s traditional business in internal combustion engine vehicles, said at a BNP Paribus conference Thursday. “Fixing quality is our No. 1 priority as a company.”