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Fanatics Signs Deals With Netflix, Legendary for Collectibles

Products based on ‘Stranger Things’ and ‘Dune’ are en route as the company branches out further beyond sports 

A “Stranger Things” trading card featuring Millie Bobby Brown’s Eleven character.

A “Stranger Things” trading card featuring Millie Bobby Brown’s Eleven character.

Source: Zerocool

Fanatics Inc.’s collectibles division has signed deals with Netflix Inc. and Dalian Wanda Group Co.’s Legendary Entertainment as it moves beyond sports memorabilia into pop culture.

As part of the agreements, Fanatics will make trading cards for Netflix’s “Stranger Things” sci-fi show and Legendary’s “Dune” film franchise. It has also come to an arrangement with filmmaker Kevin Smith for his upcoming “Clerks III” project. The first products, which haven’t yet been revealed, will be released under the Zerocool card brand later this year.