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Lower-Income Americans Are Starting to Cut Back Restaurant Spending
- Chipotle, McDonald’s say poorer consumers are cutting back
- Both companies have increased prices amid higher expenses
Photographer: Daniel Acker/Bloomberg
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Earnings reports from Chipotle Mexican Grill Inc. and McDonald’s Corp. are reinforcing data that shows lower-income Americans cutting back on spending as inflation erodes their finances.
Both chains reported seeing behavior changes among less-affluent customers. Chipotle singled out diners who earn less than $50,000 a year as eating out less, which it said make up less than 40% of its base of diners.