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Glossier Strikes Deal With Sephora in First Retail Partnership
Glossier face-mist is shown at a Pop-Up Shop in Santa Monica.
Photographer: John Sciulli/Getty ImagesThis article is for subscribers only.
Glossier, the direct-to-consumer beauty brand, is joining forces with Sephora to mass market its popular products.
The deal is the brand’s first-ever partnership with a retailer. Beginning early next year, Glossier will appear in stores across the US and Canada and will be sold on Sephora.com and the Sephora app, Glossier said in a statement. The move looks to capture existing customer interest: Glossier says inquiries of whether the brand is available at Sephora have jumped 200% in the last year.