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For Audi’s 2023 Q4 e-Tron, It’s What’s on the Inside That Counts

Imagine if all the moms and dads in the world sat down and wrote a list of what they wanted in an electric SUV—and then it got made.

The 2023 Audi Q4 e-Tron Sportback. 

The 2023 Audi Q4 e-Tron Sportback. 

Source: Audi

Barry Hoch, a tall fellow in a button-down shirt and a Michigan accent, has been talking for an hour about the 2023 Audi Q4 e-Tron he developed as Audi’s senior director of product planning.

But as we walk around Audi’s third new EV model, parked in the street near the beach in Santa Monica, Calif., his Midwestern monotone shifts decidedly into something resembling excitement.