Rome’s Ancient Colosseum Gets $79 Billion Price Tag at Deloitte

The Colosseum, ancient Rome’s most iconic monument, may add about 1.4 billion euros ($1.4 billion) to Italy’s gross domestic product every year, but its overall value is much higher than that.

Deloitte LLP estimates that the Colosseum’s “social asset value,” or the intangible value that Italians place on its mere existence, is around 77 billion euros ($79 billion).