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Japanese Discount Kingdom Daiso Courts Budget-Minded Manhattanites

The dollar store chain aims to build its footprint in the US.

New Yorkers shop at the first Daiso Manhattan store.

New Yorkers shop at the first Daiso Manhattan store.

Photographer: Evan Ortiz/Bloomberg

Japanese dollar store Daiso Industries Co. opened its first Manhattan store over the past weekend, carrying everything from Hello Kitty zip-lock bags and matcha mochi ice cream to cat-shaped eye masks and water guns in the shape of dinosaurs.

Known for selling products for 100 yen ($.72) in Japan, Daiso is building a growing presence in the US. There are now more than 80 stores across US states including Texas, California, and the boroughs of Brooklyn and Queens in New York City. Shoppers eager for deals lined up outside in camp chairs for the opening of a new Daiso store in Kent, Wash, over the weekend. A second Las Vegas store is slated to open as well, according to the Facebook page of the company’s US operation.