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Mattel Partners with Elon Musk’s SpaceX to Launch New Line of Toys

The SpaceX Starbase facility in Brownsville, Texas. — The SpaceX Starbase facility in Brownsville, Texas.
Photographer: Mark Felix/Bloomberg

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By Amina Niasse

July 20, 2022 at 9:12 PM UTC

This article is for subscribers only.

Mattel Inc. has agreed to make SpaceX-themed toys in partnership with Elon Musk’s rocket company.

Starting in 2023, Mattel, the company that brought the world Barbie dolls and Hot Wheels, will begin launching SpaceX-inspired toys under its Matchbox brand, best known to generations of children for its toy cars.