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Amazon’s Alexa Apps Are Hard to Find. Perhaps Ads Will Help

  • Developers will be able to buy popup ads on Echo devices
  • Amazon is boosting app maker payouts to 80% from 70% of sales
Amazon Echo Show 15.
Amazon Echo Show 15.Photographer: Mark Gurman/Bloomberg

Amazon.com Inc., determined to turn Alexa into a money-maker, is inviting developers to advertise their apps on the voice-powered platform.

The ads could generate a new revenue stream, but the company’s main goal is to keep developers engaged by giving them a new way to lure users.